Released on = May 8, 2007, 5:16 pm

Press Release Author = SignTive

Industry = Software

Press Release Summary = Mobile Marketing Pro with SMS Background Music Plugin

Press Release Body = With the new release of Mobile Marketing Pro
(http://www.mobilemarketingpro.com), mobile marketing reaches small and medium
businesses. Mobile Marketing Pro 2.0, is the result of more than 3 years of software
development, extended according the work done jointly with our customers.

Small and medium businesses are actually excluded from Mobile Marketing due to the
high costs, technical complexity, lack of software and the need of third parties or
direct phone carrier negotiation that provide SMS services. Mobile Marketing Pro
allows small and medium businesses to establish a new relationship with their
customers, through SMS delivery and reception, using cell phones connected to a
personal computer. This way businesses can cut costs and maintain their customers
security and privacy: the customers database remains in their custody.

\"We wanted people to use Mobile Marketing Pro not only for Mobile Marketing, and
allow for small and medium businesses to bring new services to their customers, so
we make it easy to connect Mobile Marketing Pro to their systems with little or no
programming. This way they can setup SMS information services like: SMS payments
remainder, SMS tech support requests and whatever their creativity brings up...\"

Mobile Marketing Pro, as it\'s name states, allows to create mobile marketing
campaigns through delivery and reception of SMS text messages with keywords (also
known as two way SMS). Also you can create SMS information services with an
automated subscription and deletion system, that can be used to send news letters or
other type of information. Using the personalization system it\'s easy to create
identifiers that can be used in discount coupons, invitations or prizes and send
them in SMS text messages.

\"We have also included plug-in capability (small software components that extend the
functionality of the system) and this version include the SMS Background Music
plug-in at no additional cost. SMS Background Music can be connected to the audio
system at your location so your customers can request and change the music they are
listening... this plug-in demonstrates that we are not only thinking on marketing
and we want to enable small and medium businesses to bring new services and
establish new relationships with their customers\".

SMS Background Music interacts with Microsoft Windows Media Player and can import
playlists that you have defined there. It generates codes for each song that your
customers can use to request them sending SMS text messages. It also implements an
smart ranking system to determine which song goes first and lets you define other
parameters, that, for example, avoid to play twice the same song. From the marketing
view point, SMS Background Music relates each song with customers who request them
so you can identify their music preferences easily.

Mobile Marketing Pro has it\'s own cell phone server that allows 16 cell phones
simultaneously sending and receiving SMS text messages. It runs on Windows 2000 Pro,
Windows 2000 Server, Windows XP Pro, Windows 2003 Server and Windows Vista.

The software is sold through Internet at http://www.mobilemarketingpro.com starting
at €99 for one cell phone license and €20 for each additional cell phone license. At
the site you can download the free demo version or watch the online flash demo.

More information:
Contact us at: press@mobilemarketingpro.com

Web Site = http://www.mobilemarketingpro.com

Contact Details = Address: ,
Italy

Phone Number:
Email: info@mobilemarketingpro.com